IBM Set to Tackle Jeopardy, Pushing Into Qualitative Search?

Is IBM gearing up to compete with Wolfram Alpha in the computational search game?  Maybe.  Is IBM gearing to take on the top minds on popular TV game show Jeopardy?  Definitely. Check out this video from Big Blue:

Developments such as this have got me thinking about not just the computational search just over the horizon, but also the rise of qualitative search that futurist Paul Saffo mysteriously alluded to in this MemeBox interview.